“In a big part of the world people cannot read English or Chinese but are great at remembering signs”
What is the importance of a good logo design or even having a logo?
The First Impression
Your Logo is your first introduction to anyone and everyone your company comes in contact with and you need to make a good first impression. You have one chance to get this right – Because a good logo grabs attention. With so many competitors in the market these days, a good logo helps to grab the attention of potential customers.
You want your logo to be easily recognizable, whether in black or white, in big or small, on a large billboard or on a small phone. Because of the versatility of a well-designed logo, your logo can be used across various marketing platforms to reach a wider audience, and even though some may not speak the same language, with creating brand recognition and brand awareness, over time, your brand creates trust.
Building Brand Identity
The elements of your logo will later be used in all of your branding materials, from business cards, websites, letterhead, merchandise and everything on social media. Your logo tells the story of your business and sets the tone for your entire brand identity.
Businesses have now evolved to where branding exists on Facebook, Instagram, Press Releases, Google My Business, Twitter, Blogs, as well as on print on flyers, newspaper, magazines, business cards etc.
Some may forget the name of your business, but they will immediately associate your logo with the memory of what your company is about. Logos are the identity of your brand.
As your brand grows your audience is going to identify with your business through your logo. Once people like what you are doing, they will be looking for you, and your logo is what they will be looking for first.
Your logo is the first thing people see, it should stand out front and center in all marketing materials. If you don’t have a logo or one that stands out, you are not making a lasting impression.
It’s time you take the step towards building a successful brand. Contact The Pink Pixel your Logo Design. It’s time to make a BRAND.