With the ease of access to social media now days, a lot of us forget that it’s important to stay up to date with online marketing and how essential it is with informing our targeted audience what we have to offer. Social media is a wonderful way to engage with our audience and gain traffic to our website.
Here are some of the advantages of using social media for your business.
By creating unique and creative content you will grab the attention of your audience. And this will increase interaction to your business. We often forget how important it is to remind people we are there and we are ready to offer our services to those who require it.
You can respond to user comments and queries instantly. Positive feedback is publicly shared, however negative feedback are areas to highlight how we can work with our audience to improve. Built in functionality on social media platforms makes it that much easier to provide feedback and gain feedback and knowledge from a wider audience then other advertising platforms.
If you decide to spend on online advertising, you can spend as little or as much as you desire. There are no restrictions.
You can easily build relationships with your audience on social media. This helps with your loyalty, trust and brand growth.
It’s time to show everyone what you do. If you don’t know how to get your business on any social media platforms contact The Pink Pixel at firstname.lastname@example.org so we can help you with all your marketing needs.
“In a big part of the world people cannot read English or Chinese but are great at remembering signs”
What is the importance of a good logo design or even having a logo?
The First Impression
Your Logo is your first introduction to anyone and everyone your company comes in contact with and you need to make a good first impression. You have one chance to get this right – Because a good logo grabs attention. With so many competitors in the market these days, a good logo helps to grab the attention of potential customers.
You want your logo to be easily recognizable, whether in black or white, in big or small, on a large billboard or on a small phone. Because of the versatility of a well-designed logo, your logo can be used across various marketing platforms to reach a wider audience, and even though some may not speak the same language, with creating brand recognition and brand awareness, over time, your brand creates trust.
Building Brand Identity
The elements of your logo will later be used in all of your branding materials, from business cards, websites, letterhead, merchandise and everything on social media. Your logo tells the story of your business and sets the tone for your entire brand identity.
Businesses have now evolved to where branding exists on Facebook, Instagram, Press Releases, Google My Business, Twitter, Blogs, as well as on print on flyers, newspaper, magazines, business cards etc.
Some may forget the name of your business, but they will immediately associate your logo with the memory of what your company is about. Logos are the identity of your brand.
As your brand grows your audience is going to identify with your business through your logo. Once people like what you are doing, they will be looking for you, and your logo is what they will be looking for first.
Your logo is the first thing people see, it should stand out front and center in all marketing materials. If you don’t have a logo or one that stands out, you are not making a lasting impression.
It’s time you take the step towards building a successful brand. Contact The Pink Pixel your Logo Design. It’s time to make a BRAND.
We are coming to the end of 2019 and we ask ourselves, do we really need to have a website?
It is true, social media is known to be one of the fastest ways of establishing a digital presence online with customers, so then why a website?
- Your competitors have websites
Yes, you are on social media, but nothing stops your potential customers from searching the web for your website and when they don’t find you they eventually find someone else.
- It’s expected
It’s nearly 2020 and the truth is, everyone has a website. No one is going to take your business seriously if you don’t have a website.
- You will appear in google search results
More and more people now a days go on google to before deciding to make a purchase or even looking up a business’s location.
- Gain Credibility for your business
With more and more digital trends, a lot more people are searching online for what they need. If your business doesn’t have a website, customers will tend to go somewhere that has a website that is more credible especially if you are a small to home based business. Having a website gives you the chance to outline your business details, address and showcase your products.
- Websites are always open
When potential customers require information about what you have to offer, remember you are already providing them the details even when you are not available, so this dramatically helps increase sales.
- Not everyone uses social media
The sad trust is that not everyone uses social media, and everyone has a difference preference to which platform they prefer to use.
It’s important to have social media presence, but remember social media is the marketing platform to direct potential clients to your website. If you are looking for a consult on your website needs contact The Pink Pixel on email@example.com
“If your business is not on the internet, then your business will be out of business” – Bill Gates.
How often have you searched on Google for an Italian restaurant with great pizza and pasta and good reviews and ratings?
People these days tend to research businesses, services, and products on the internet before making their final choices. However, a lot of companies in South Africa don’t have a website, phone number, or even details of where they are located. This should be the #1 reason why business owners should want a website.
Below we provide five reasons why your business should have a website.
- Having a website means your business is always open.
Imagine having your business online 24/7, informing your potential clients what you do and all that you have to offer, all day long. And better yet, if you have an e-commerce website, better known as a shopping website, your clients can shop directly online without you having to be at work at odd hours, even on public holidays. With service-oriented businesses, your customers will be able to book their appointments online and not only during office hours. Owing to load shedding, a lot of companies are negatively affected by power cuts and can’t attend to clients in regular work hours, so having your business online gives your business the edge to stay ahead of your competitors and cover up any losses a power cut might cause. Therefore, The Pink Pixel provides the best service for all your needs.
- A website adds credibility to your business.
Information is crucial, and people out there do their research before they decide to work with any company. Your website is your first impression. And first impressions count. How will anyone know you exist or even know what you do if you don’t tell them and show them? Having a good website will boost your credibility, make you seem more trustworthy, and people will view you as a legitimate business. The Pink Pixel brings your vision to life. Our marketing experts help you to promote your business efficiently.
- Having a website will save you time
Whether you are sending proposals, taking calls, or answering questions about your business from your potential customers, this all takes time. Your website can save you time by providing the answers to all these common questions with just a click of a button. The Pink Pixel focuses on this need and provides the best design and marketing help.
- You are in control of what people think about your brand
Many businesses have already been unknowingly reviewed online, and sometimes it’s been negative. But by having a website, you inform people what your business is about. This way, you can target the type of customers you are looking for, and not let others control what people think about your business. We build the best brand images; our team is very professional and has answers to all of your queries.
- It’s not as difficult or as expensive as you think
The Pink Pixel provides you with excellent service and will take care of anything and everything, from logo design, social media marketing to flyer designing. We also offer advertising packages. We will help in bringing your vision to life, from creating brand awareness and your online portal to building your brand.
Your business needs a website that looks attractive. It’s your business’s first impression and first impressions matter. With a website, there is a massive opportunity to grow your brand and business. Bring your business online today. Get a website.
Email The Pink Pixel for a free consultation.
Understanding that not having a website means your business is losing credibility and will appear less legitimate. Be proud of your brand and tell the world what you do. Let The Pink Pixel help you get your business online.
If everyone else is online, why aren’t you? by Seema Rijhumal.
Featured in Mail and Guardian August 2019.
Jumping Bean, South Africa, and EDC4IT, Europe, yesterday announced their partnership to share expertise and collaborate to deliver high-quality training and consulting across the EMEA region and beyond.
This partnership will mean not only faster development of new training courses, but also faster customisation and tailoring of courses, which is currently in high demand. This will mean an expanded list of products, services and increased geographic reach.
“Jumping Bean and EDC4IT share a common business focus on solutions integration, development and education. Passion for technology and innovation is a key shared value for both companies,” said Mark Clarke, Jumping Bean, Technology Sensai. “This has enabled each company, individually, to deliver quality services and educational courses, in the high velocity open source space. Now, with our combined resources, we will be able to tackle new and exciting opportunities and bring much-needed skills to the market.”
This sentiment was echoed by Jorden de Bouve, EDC4IT’s Managing Director, who said: “What EDC4IT and Jumping Bean both contribute is their roster of impeccable trainers and consultants who come with a wealth of knowledge and expertise. In harnessing the creativity of our consultants and trainers, we are perfectly positioned in Europe, and Africa, to cater to clients in older and burgeoning markets.”
Combined, Jumping Bean and EDC4IT have the resources to offer training in multiple languages and locations. Multi-language offerings are, of course, an important consideration in Africa with its Francophone and Anglophone divide.
Both EDC4IT and Jumping Bean are keen to explore new projects. “We are eager to bring our experience to bear upon projects in territories old and new,” said De Bouve. “Having been in the IT training industry for some decades, both companies know what it takes to keep clients coming back year after year,” he concluded.
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With retrenchments looming in the IT sector as the fourth industrial revolution begins to ripple across the South African economy, it’s time to re-skill and level-up to ensure one’s skills remain relevant. As anyone in the IT sector knows, continuous education and training is part of the job, and it’s now more urgent than ever to stay up-to-date.
In the past, careers could be built on the products of a single vendor, such as Microsoft or Oracle, but today, the changes wrought by open source, interconnectivity and globalisation require a far broader set of skills and mental agility and passion to learn and master new technologies.
Cloud computing, DevOps, AI, IOT, in fact, nearly all the exciting changes in technology are driven by Linux and open source technologies. Linux is an essential skill if one wants to participate in Industry 4.0. In the past, an MCSE or a CCNE was a good starting point for a career, and many people, now well into their careers, have failed to move beyond these silos and are are at risk unless they take action and re-skill.
Luckily the seismic changes being wrought in the economy are also creating new opportunities. Skills in DevOps, cyber security, data science and software development are in short supply. The smart money is already taking advantage of these emerging opportunities. Shouldn’t you?
Jumping Bean’s courses not only impart the required knowledge and skill professionals require, but also achieve something far more important; they instil in people the right mental attitude to prosper in the fourth industrial revolution. Self-reliance, self-learning and a passion for technology that makes learning a pleasure, almost an addiction! Endorphin rushes aren’t only achieved from seeing a new social media update!
Contact Jumping Bean for any enquiries. If you are looking for a specific course or require a customised course and a learning development plan, Jumping Bean can help. Just pop past the offices for a cup of coffee and a chat if you need any advice, guidance or just to ‘geek out’ about the exciting world of IT.
Jumping Bean is offering up to 25% off its most popular courses:
* CISSP Training: 25%
* Docker Training: 25%
* Postgres Admin Training: 20%
* Certified Ethical Hacker Training: 15%
* LPI-1 Training: 15%
A complete list of training offerings can be found on the Jumping Bean Web site.
Featured in IT Web November 2018.
Linux Professional Institute (LPI) has released updated versions of its LPIC-1 and Linux Essentials certifications. The updated LPIC-1 program is version 5.0 and a Linux Essentials is updated to version 1.6.
LPI’s certification objectives are regularly updated to reflect changes to the skills required by open source professionals today. The update process involves a public community consultation in which Linux experts from all around the world review and comment on the certification objectives. In preparation for this update, beta exam labs were held in 19 countries to receive feedback on the new exams.
“We are ecstatic that South Africa participated meaningfully in the process to update the LPI and Linux Essentials objectives, especially since there is such keen interest in these certifications locally,” said Mark Clarke, LPI South Africa Master Affiliate. “We are grateful to those who participated in the process ensuring that LPIC-1 and Linux Essentials are relevant to the South Africa marketplace,” he added.
The LPIC-1 update to version 5.0 was required because of recent changes in the configuration and deployment of Linux-based systems. “The coverage of systems was significantly increased, as it became the major init system in the most commonly used Linux distributions,” said Fabian Thorns, LPI’s Director of Certification Development. “Also, the networking topic was redesigned to separate concepts, configuration and troubleshooting. A new objective covers specialties of Linux in the cloud and in virtual machines.”
Linux Essentials receives a minor update to version 1.6. “Linux Essentials has proven to cover fundamental Linux knowledge well. The update adds new knowledge areas, such as the Raspberry Pi, which is an important platform to teach and learn Linux and general IT skills,” said Thorns.
Detailed objectives for the updated Linux Essentials and LPIC-1 are available on the LPI Web site. The LPI wiki provides summaries of the changes in Linux Essentials and LPIC-1. A series of postings coming to the LPI blog will provide an overview of the new exam content. The updated exams were released on 29 October 2018 in English, German and Japanese. Additional languages, including Chinese, Dutch, French, Italian, Portuguese and Spanish will be added shortly after the release. The previous versions of the exams will be available until 1 July 2019.
For additional information regarding the LPI certification programme, please visit www.south-africa.lpi.org or firstname.lastname@example.org.
LPIC-1 certification programme
LPIC-1 is the first level in the world’s largest and most respected Linux certification and has been helping Linux professionals since 1999. The programme is delivered globally in eight languages through Pearson VUE test centres and at special exam-lab events.
LPI South Africa
Demand for cyber security skills is growing rapidly around the world. IT giant Cisco recently estimated there were around 1 million unfilled cyber security jobs in the world. Symantec estimates this number will increase to 1.5 million by 2019. And with the recent spate of large-scale ransomware attacks like WannaCry, this estimate may in fact be an underestimate of the demand for cyber security skills.
Fortunately, there are many great cyber security certifications available, and they are, generally, more affordable in South Africa than elsewhere in the world, and provide a solid basis for anyone looking to work abroad at some point.
“Given the massive shortfall between demand and supply of cyber security professionals in the labour market, it’s not surprising that many people are looking for the best way to take advantage of the lucrative opportunity. This is the birth of a whole new skills segment and in these early days, the first movers will be able to carve out careers that progress at an accelerated rate compared to the more established skill sets such as software developers, system administrators and database administrators,” says Mark Clarke at Jumping Bean.
“Given that the majority of those in the labour market will not have years of experience to fill their CVs, the best way to stand out from the crowd is with a security-related certification.”
Two of the most popular cyber security certifications are ECSA (EC-Council CertifiedSecurity Analyst) and CEH (Certified Ethical Hacker), both of which are available through Jumping Bean training centres.
But, before jumping in, it’s worth considering the differences between the two certifications and deciding which is the best fit for you.
CEH, or Certified Ethical Hacker, is one of the best known certifications from EC Council. Today’s cyber threats target a broad range of weaknesses in organisations and there is no one solution that reduces all cyber risks. IT security is about a lot more than setting up a firewall and hoping that nothing gets through. The problem is that cyber attackers are constantly looking for new ways to break into systems, and so cyber security staff need to think like a potential attacker and preempt attacks.
CEH equips security staff with the skills to think and act like a hacker. Successful CEH candidates will know how to use hacking techniques against wired and wireless networks, Web applications, Web servers and mobile platforms.
CEH candidates will also understand Trojan threats, denial of service attacks, SQL injection and other threats. They will also be able to perform penetration tests to minimise weaknesses in enterprise systems.
The CEH course includes a thorough introduction to ethical hacking and lessons on threat vectors and the available countermeasures. The course also covers the emerging areas of cloud and mobile hacking and provides candidates with the skills needed to combat Trojans, malware, backdoors and more, as well as mobile hacking.
ECSA, or EC-Council Certified Security Analyst, builds on the skills covered in the CEH certification.
The ECSA certification is aimed at information security analysts, network server administrators, risk management professionals and system administrators and equips students with a solid understanding of penetration testing methods as well as how to plan penetration tests and analyse the outcomes of those tests. The certification also teaches students how to document and write penetration testing reports.
The course includes a thorough introduction to security analysis and penetration testing methods, vulnerability analysis and internal and external network penetration tests. Students are also taught how to take over Web applications, databases, as well as how to analyse the security of mobile and wireless networks.
Students are required to pass both a performance-based test in which they must perform a penetration test and submit a written report, as well pass a written exam to gain the certification.
Most businesses recognise that blockchain technology will alter their line of business in the very near future, yet most still have to select a blockchain platform to develop applications on, and even fewer have the required skills available to build solutions using blockchain technology.
In response to the needs of business Tymlez, which provides an enterprise blockchain platform, has partnered with SUSE and Jumping Bean to deliver a holistic solution which addresses ease-of-use, enterprise reliability and robustness and skills development.
“Blockchain is set to disrupt the way enterprises track, manage and transact across the entire supply chain. The question all businesses should be asking is how they can use blockchain to give their business a competitive advantage, which is where SUSE and Tymlez come in,” says Mark Clarke, Technology Sensai at Jumping Bean.
Tymlez provides an easy-to-use and deploy blockchain architecture while SUSE provides a robust container-as-a-service (CAAS) platform and Jumping Bean will provide courses and training for skills development.
“Digital transformation is a key challenge for all businesses at this time,” says Clarke. “Businesses need to transform in order to remain relevant in their particular fields, and blockchain is one of the key technologies that will enable this transformation. Tymlez has developed a scalable and secure blockchain platform for enterprises.”
Tymlez is also container-ready and integrates with SUSE’s Container as a Service (SUSE CAAS) platform to better manage blockchain deployments. Using the CAAS platform, blockchain deployments can be better managed and resources allocated as and when needed.
“Understanding how these technologies can be used to both transform enterprises as well as prepare the business for a digital future are key skills which is why we’re excited to be hosting these sessions introducing the SUSE blockchain platform,” says Clarke.
The Linux Professional Institute, (LPI), the world’s largest certification organisation for Linux and open source professionals, and the BSD Certification Group (BSDCG), the organisation which sets the certification standard for BSD system administrators, have announced the merging of BSDCG with LPI. The partnership includes the creation of a BSD Advisory Committee which will work with LPI and the BSD community.
“The new partnership is mutually beneficial,” said LPI Executive Director G Matthew Rice, “LPI will better fulfil its mission of advocating for the use of all free and open source systems”. According to BSDCG President Dru Lavigne, “BSD Unix use is growing rapidly and globally with BSD professionals involved in every industry. Joining efforts with LPI will help us scale our exam delivery while maintaining the quality of the certification programme.”
“We have seen a steady growth for BSD training in Southern Africa over the past 18 months and it is great news that LPI and BSDCG are merging to provide relevant certification for the BSD community and employers,” said Mark Clarke from LPI Southern Africa.
One of the first tasks of the merger is the 2018 launch of the next version of the BSDA certification exam which matches the requirements of the Open Technology certification track. Current BSDA certificates will continue to be recognised and will have the option, upon request, to have their exam credentials hosted on the LPI Candidate portal.
Featured in IT Web January 2018.
2018 opened with the news of the Meltdown and Spectre security vulnerabilities, a stark reminder of how the computers and mobile devices we have come to rely on are under constant threat. It is also a reminder of how critical IT security skills have become for all businesses and how valuable certifications in skills such as CertifiedEthicalHacker, Forensic Investigator, Security Analyst, and Network Security are.
The Meltdown and Spectre flaws are particularly ominous because they affect the majority of processors in existence, from desktop to mobile, and even to cloud services. The revelations have had the IT industry scrambling to put in place patches to prevent exploitation of the flaws which potentially allow data to be stolen by one program from another running program.
As businesses rush to mitigate the risks posed by these and other security threats the real challenge for many is finding the IT security skills they need as there is a growing shortage of security skills. ISACA, a non-profit security advocacy group, predicts there will be a global shortage of two million cyber security professionals by 2019. The group also says that cyber security jobs increased at three times that of other IT jobs between 2010 and 2014.
“Cyber security skill, in all its forms, is becoming increasingly important to businesses,” says Jumping Bean’s Mark Clarke. “The biggest threat that most businesses face is IT security. Attacks against businesses range from direct hacking attempts through to malware and, increasingly, phishing attacks that prey on employees that not trained to be aware of potential attacks.”
One of the keys to good IT security, says Clarke, is preparedness. “This can range from cyber awareness training to ensure all staff are aware of the threats and methods attackers use to infiltrate businesses, through to ethical hacker skills which help security staff think like a potential attacker.”
“We’ve seen a significant growth in demand for skills such as these,” says Clarke. “The major ransomware attacks of 2017 and this year’s Meltdown and Spectre flaws are a reminder that demand for IT security skills will continue to grow in the coming years. Cyber attacks are on the increase in all quarters, including in organised crime which has come to see how little risk there is in cyber attacks while there are significant rewards.”
If you’re thinking of working overseas then you ought to be considering getting a cyber security qualification, like the Certified Ethical Hacker (CEH) training. Demand for cyber security skills is growing worldwide with Cisco estimating that there are around 1 million unfilled cyber security jobs worldwide. Symantec estimates that this number will go up to 1.5 million by 2019.
The good news is that right now cyber security training is far more affordable in South Africa than it is in Europe or the US, making this the perfect time to get trained in cyber security.
The growth in demand for cyber security skills in unsurprising as there has been a sharp uptick in the number of security breaches around the world recently.
Earlier this year credit agency Equifax was breached in an attack that saw the release of private data for more than 140 million US citizens. And in late September consulting and auditing firm Deloitte was hit by a major hack that saw not only its own internal data being compromised but also valuable data about its blue-chip clients released into the world.
Closer to home, politician Cyril Ramaphosa hit the headlines when his private e-mail was leaked to the media. And just last week a major database, containing information on most South Africans, including ID numbers, gender details, property ownership and contact e-mails and addresses, appeared on the Internet. The origin of the database is still being investigated but the damage has already been done.
The growing trend of cyber attacks is a cause for concern for everyone, says Jumping Bean’s Mark Clarke. “We can expect to see an increase in cyber attacks in the coming months and years. These sorts of cyber attacks are a sign of things to come as organised crime understands that online attacks offer easy money and a relatively low chance of getting caught”.
For businesses, says Clarke, the writing’s on the wall. All businesses are at risk of being hit by cyber attacks and without adequate preparation and planning they stand to lose not just valuable data and finances but also suffer reputational damage.
Cyber criminals are no different to criminals in the physical world, says Clarke. They look for weaknesses and they prey on the vulnerable. The best protection against these criminals, he says, is to learn to think like an intruder. “Ethical hacker training teaches IT staff to not just secure the perimeter of the business but to also be able to identify the weaknesses that an attacker may use to gain entry to the network.
“Systems staff that have a qualification such as the Certified Ethical Hacker are trained to think like a possible attacker. By learning and understanding the tools and processes an attacker would employ to break into systems they are better able to identify the holes in a company’s security perimeter.”
“Being prepared is the best defence against these cyber threats,” says Clarke.
Clarke says the demand for ethical hacker training is growing locally and globally. “The cyber threat is a global one and anyone with the skills to prevent these attacks is in growing demand. Adding the CEH qualification to your CV is extremely valuable, especially for people looking for placement in the global market.”
With a growing demand for Linux and open source skills, the Linux Professional Institute (LPI) has reduced the cost of its certifications for residents of southern Africa.
The LPI recently reviewed its certification pricing, says LPI Southern Africa Director, Aslam Raffee, and during consultation with LPI Southern Africa, decided to reduce the cost of its Linux and open source certifications. This means that South African candidates wanting to gain an LPI certification will now only pay between $95 and $155, depending on their chosen certification.
The price reductions take effect on October 16 this year and affect both the Linux Essentials certification and the LPIC, as well as the newly developed DevOps certification. The LPI’s DevOps certification is in the process of being finalised following successful beta exams earlier this month.
The reduced prices are good news for the South African open source community, says Raffee. “There is a growing demand from employers looking to hire IT staff that are certified and have high-quality skills. Employers are actively looking for open source professionals. Open source professionals are in high demand as Linux and open source solutions are the building blocks of cloud, big data, AI and machine learning platforms.
“It’s also good for people looking to build a career in IT. New entrants to the IT community want to invest in a solid certification. The LPI is the oldest, vendor-neutral certification body and provides important certifications for the industry.
“Skills are also an essential part of growing the economy and having the right skills is critical, especially in the digital space,” says Raffee.
A recent study found 44% of employers were offering higher salaries for certified open source professionals, compared to salaries for specialists in other operating systems. And 87% of employers said they found it hard to attract open source talent. This makes an LPI certification one of the most valuable salary boosters around.
Linux and open source also continues to expand into all areas of technology, with everyone from large corporations such as Amazon, Facebook and Google to smaller technology departments now running Linux.
“The rapid growth in Linux and open source means that there is an ever-growing number of opportunities for LPI-certified professionals, including with some of the world’s most innovative companies,” says Raffee.
Featured in IT Web November 2018.